Lovejoys 12kg Pure & Simple Lamb Grain Free Dry Dog Food Lovejoys Pure & Simple dry food is specially formulated using fresh grass-fed British lamb, sweet potato, vegetables, fruit, herbs and oils. Using only the best freshly prepared ingredients, our food is enriched with natural extracts, vitamins and minerals to provide your dog with all it needs for a happy and healthy life. We do not use unnecessary grain-based fillers because the sweet potato and apple provide all the dietary fibre your dog needs. Grain free, ideal for all dogs including those with a sensitive digestion that cannot tolerate cereals. 36% Salmon provides improved digestibility and excellent palatability. Fresh fruit and vegetables added to support natural fibre in the diet.